2011 Agenda

Blogger Track:

8:30 – 9:00
Check in

9:00 – 9:30
Keynote Address by
Marc Middleton of the nationally-syndicated television show Growing Bolder.

In the Morning: Build a Better Blog!

9:30 – 10:00
Less Advanced: “Blogging 101″
See how easy it is to set up a blog and get posting. Not sure what self-hosting is? Which features to include? And just what the heck is a “plug in” anyway? And even more than that, find out how to get your blog noticed and then measure your success. Never heard of Alexa or SEO? Not sure what Twitter, Facebook, LinkedIn, Stumbled Upon, Digg have to do with blogging? This is Blogging 101. Presented by Lee Allport.

More Advanced: “Beyond Guest Posting: Finding New Audiences to Build Your Blog and Your Brand”
Why Are you doing everything right and still not seeing the dramatic leaps in traffic you expected? Perhaps it’s time to evaluate where your message is being published! Chock-full of proven strategies that get results, you’ll learn how to find new avenues to share your content and become an influencer in your community. Presented by Ben Reed of Adventures with Ben.

10:15 – 10:45
Less Advanced: “10 Ways to Make Your Blog More User Friendly”
Discover how user experience design is an important consideration when it comes to keeping a blog that draws the readers in. Bold, colorful, easily maneuvered, and user friendly blogs that are graphic-intensive, readable, full of content, and visually appealing will bring in more readers than anything else. Presented by Gustavo Hernando.

More Advanced: “How to Monetize Your Blog”
Every blogger’s dream is to have a site that is self-sufficient. Learn from one of the best who has done just that as well as discover different ways your blog can create an income. Presented by Meghann Anderson and Missy Ward.

11:00 – 11:30
Less Advanced: “Know Your Niche and Perfect Your Passion”
There are a million blogs out there, so how do you stand out from the rest? Find your niche and use your passion! Presented by Jeanette Thwing.

More Advanced: “Taking Your Blog Offline”
So you have this wonderful blog and online presence? Well, use that social media power by taking it offline and transferring it to events and in-person activities. Presented byMark Baratelli.

11:45 – 12:30
All attendees: “Blogger Break Out and Brainstorming”
Join your fellow bloggers (travel bloggers, fashion bloggers, mommy bloggers, food bloggers, fitbloggers, etc.) in a moderated brainstorming session to hash out solutions to the most common obstacles specific to your niche. Moderated by several top bloggers.

12:30 – 1:30
Lunch will be available in the parking lot: provided by Big Wheel Provisions. Have your pick of great food at extremely reasonable prices! (Around $10 for lunch.) So, use this time to make a new friend or two and network away! Eat in one of the many air conditioned rooms or find a shady picnic table outside on Park Maitland’s beautiful campus.

In the Afternoon: Publicize Your Blog!

1:30 – 2:00
“Using Twitter to Tweet Your Blog to Success”
The conversation is chirping away, and you need to be a part of it! Discover tips on how to effectively gain more followers, interact authentically with your tweeps, and use Twitter to gain major exposure. Presented by Susan Lomax of Visit Orlando.

“Going Viral”
See how adding a video component to your blog (Youtube, Vimeo, webcasts, and more) can not only increase your readership, but open a whole new world of communicating with your readers. This session will give tips on affordable software and hardware, some of which come standard on most computers! Presented by Will Rodriguez of IzonOrlando.

2:15 – 2:45
“Facebook Fan Pages – Why Do I Need One and How Do I Set It Up?”
Discover how a Facebook fan page will help you go even further with your blog. And best yet, discover the tips from the “best of the best” on how to create an effective page to increase your readership. Presented by Jeanette Thwing.

“Marketing with Media Kit”
Your blog is hopping, you’ve got the traffic…so now what do you do? Learn how the pros create a media kit to market their blog even further. What should you include? What should you leave out? Presented by Rachelle Lucas.

3:00 – 3:30
“Get the Scoop”
Ever wondered how to “scoop” the traditional news media out there? Want to score celebrity interviews? Nothing sends a blog’s readership up like a key topic or interview, so learn from a blogger who does this on a daily basis. Presented by KyAnn Lewis.

“Look Where I Am Now!”
See how location-Based check-ins (FourSquare, Gowalla, Yelp) can help spread word about your blog even further. Privacy issues (revealing too much about ourselves) will also be discussed. Presented by Colleen Burns and Joshua Johnson.

3:45 – 4:15
“Question & Answer”
All attendees: Take it from the pros as our panel of blogging experts answer your questions about anything blog or social media related! Speakers from earlier sessions will be on-hand to do any follow ups needed, too. You will walk away from this conference armed with the knowledge to produce a highly readable and marketable blog! Featured panelists include Josh Murdock, July Deily, Ricky Ly, Lee Allport, and Rori Paul!

In the Evening: Network at the Social Mixer

4:30 – Till the Cows Come Home
“Social Mixer at Eden Bar”
Meet and greet your fellow bloggers as well as marketing and public relations professionals representing local and national companies that want to get their clients on your blog!